The goal of this ambient advertisement is to encourage people to use the RBC Bank but also come in and talk to a banker face-to-face. The concept was to showcase people’s dream homes and cars. Using a touch screen table top in the bank, clients would input personal information and purchasing goals, then the bank would help evaluate their options. Illustration was used to support the concept of “building your dream can be limitless”.
“When you advertise for people to walk into banks and you hate walking into banks. Oh the irony.”